Thanks for visiting First Alternative

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If you're looking to get a new quote from us, we're working on something new at the moment, which unfortunately means you can’t currently get a quote from us. Please do visit us again the next time you’re looking for car insurance.

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Car insurance

With our comprehensive car insurance you can get:

✔ 24/7 accident helpline
✔ Windscreen cover 
✔ In car entertainment cover 

 

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Cost of living: how we can help – we understand lots of people are struggling at the moment. If you feel like you need some additional support or guidance, we’re here to help.

Why choose First Alternative?

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UK direct insurance

Policy holders up and down the country

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Putting our customers first

First Alternative is part of esure Group. We keep our customers happy by providing stellar customer service.

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Customer Support Hub – for our latest guidance and support, including information on our Covid-19 initiatives, please visit our dedicated Hub